Turner Sports to Sell Live Sports By the Game

Turner Sports announced today Bleacher Report Live, a live streaming extension to their Bleacher Report site.

“As viewing habits continue to evolve, Turner is well positioned to provide fans with direct access to premium live sports content that is highly coveted by audiences of scale, including a high concentration of millennials,” said David Levy, President of Turner.

One of the most novel features of the App is the ability to purchase live sports by the game. This is a promising feature for cord-cutters and cord-nevers who want to catch events, but don’t want to commit to a monthly subscription.

Live games will be available from UEFA Champions League and UEFA Europa League, NBA (via NBA League Pass), 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross, World Arm Wrestling League and more.

Initially, B/R Live will launch on iOS, Android and the Web.